A new international publication, Interactive Packaging Design, by Design Media Publishing (UK) Limited features two projects from the Graphic Design Communication course, Package Design, taught by Associate Professor Maribeth Kradel-Weitzel. Both projects developed from a shoe packaging assignment that ran in the class as a collaboration with Adidas. Hannah Volz, Jefferson alum 2012 and current senior package designer at Adidas in Herzogenaurach, Germany provided the students with supporting industry expertise and shared stories about working as an American designer abroad. The projects featured were created by Paige Graff (class of 2018 and lead designer at Warkulwiz Design Associates) and Gabi Stahley (future class of ’19).
Paige Graff chose to package climbing shoes, and her design features an innovative in-store storage solution. Rather than stackable boxes, her design is a hanging structure that uses a re-usable climbing rope to form a hanging loop. The shoes sit in climbing jugs that can be repurposed in various creative ways around the home.
Gabi Stahley chose to package outdoor hiking shoes for a company that donates a percentage of profits to the US National Park Service. Her unique structure draws inspiration from topographic maps.
The Graphic Design Communication program is very proud of Gabi and Paige. We are also thankful to wonderful alums like Hannah who choose to stay involved with the program and give back. Great work, everyone!