Alum Ronnie Alley at Adobe San Fran

Adobe was looking for ways to increase their online presence and drive user engagement for their online portfolio website, Behance. The solution they came up with was a weekly design stream that would be shot live, where anyone watching from around the world could tune in and interact with the featured designers. Each week would focus on a different field in design; be it graphic design, illustration, typography, UI/UX, etc. The designer’s that Adobe chose to feature on these live streams would come from a wide array of backgrounds and levels of experience. Alum Ronnie Alley (2016) was recently fortunate enough to be approached by Adobe to be one of their featured designers during a week focusing on graphic design.

So in mid February for two hours a day, for three days Ronnie worked on a design project live and answered any questions that the audience watching at home would have. During those three sessions Ronnie worked on the redesign of his personal branding; with the first day focusing on the logo, second on a supporting illustration, and the last day was spent applying different assets to a full design system. The live videos will be on Adobe’s youtube channel forever, so if anyone wants to learn a little bit about the importance of designing a personal brand they can watch those videos and see a step-by-step guide through the process.