Rubie Nathanson | Graphic Design Capstone 2020

May 14, 2020


Individuals who suffer from phobias have a difficult time staying motivated to conquer their fear; which can be a roadblock in getting treatment. How might we design an inclusive treatment option to aid in self-help and tools to get them on their way to office therapy sessions.

Gravitate is a digital phobia treatment experience that aids in traditional therapy practices. The design service allows the user to gain a sense of control over their mental health by using gamification, personal exploration, and scientifically proven assets to create a scalable service that improves self-motivation.

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