Consumer Behavior, Packaging and COVID-19

MS Health Communication Design program director, Maribeth Kradel-Weitzel, along with co-authors Fred Hart and Valerie Hawks of the firm, Interact, wrote an article early on in the pandemic that discusses how this health crisis has altered consumer behavior with relevance to package design. This article, titled “What Current Consumer Behavior Can Tell Us About the Future of Packaging” was featured on Dieline, the most prominent creative platform supporting the packaging community. The Dieline’s mission “is to build a global community of practitioners and to advocate the packaging industry towards more sustainable solutions through creativity and innovation.” In the article, Kradel-Weitzel, Hart and Hawks discuss 1) The Shopping Experience and Trend Accelerants, 2) Sanitization and Behavioral Friction, and 3) Sustainability and Emergency Behavior.